In this December 2015 essay published in the New York Times, Scott Slovic and Paul Slovic explain psychic numbing, pseudoinefficacy, and the prominence effect for a lay audience. The authors provide vivid examples of psychic numbing in action. For instance, they note that although the attention of the world briefly turned to the Syrian refugee crisis when a photograph of Aylan Kurdi was published, 14 Syrian children drowned in the Aegean Sea the very next day. The essay asks, “Did you notice? Did you care?” To learn more about psychic numbing and related phenomena, read on in the New York Times website.