In the midst of our daily lives, we often normalize the atrocities that surround us. The underlying reason is a pivotal biological feature of our brain: habituation, or our tendency to respond less and less to things that are constant or that change slowly.

How can we become deshabituation entrepreneurs? 

30 years have passed since the Rwandan Genocide. Discover Professor Paul Slovic's insights on the vital role of listing victims' names to combat desensitization, dehumanization, and transcend numerical statistics to foster compassion.

Youth-led climate activism inspires millions, showing that every individual's effort counts towards a greener world.

Learn how these movement bridge the attitude-behavior gap for a sustainable future, embodying collective efficacy by mobilizing people worldwide.

In 2005, epidemiologist Michael T. Osterholm highlighted a key human psychology trait: indifference until a crisis emerges.

His quote, "Indifference becomes fear only after the catastrophe hits... when it is already too late," reflects a common pattern where people overlook threats until they directly affect them.

Despite Osterholm's and other influential figures' warnings with evidence-based data, why did these alerts fail to spur necessary actions and responses?