Youth-led Climate Activism: Moving From Pseudoinefficacy to Collective Efficacy
The Yale Program on Climate Change Communication conducted an in-depth analysis of the attitude-behavior gap regarding political climate action, drawing from the most recent findings of their Climate Change in the American Mind surveys spanning 2021-2023. The study results show that many Americans express willingness to engage in these actions, but understanding the barriers to climate action is crucial. Barriers to climate action are multifaceted, encompassing psychological, social, and structural/logistical factors. Among these, a significant barrier is the perception that an individual's efficacy has minimal impact, deterring many from taking action.
To combat the feelings of helplessness and apathy it is important to reframe the narrative around individual actions by showcasing their collective impact. Therefore, the notion of Collective Efficacy happens to be a key to narrowing the attitude-behavior gap on climate action.
In recent years, youth-led climate groups have strongly emerged. Driven by a sense of urgency and the recognition of the immediate threats posed by the climate crisis, they embody collective efficacy by mobilizing millions worldwide through strikes and social media campaigns that showcase the power of unified collective action in driving awareness and policy change on a global scale.
"Youth-led climate groups and street demonstrations epitomize the growing climate anxiety of recent years and illustrate how community building can combat psychological barriers," reflects Sarah, 18, from New York City. "Joining the climate strike empowered me to speak up for our future. Seeing thousands of us come together made me realize we're not alone in this fight."
Through global strikes and demonstrations, these groups mobilize millions, demanding urgent climate action from leaders. By organizing rallies and protests, youth leaders challenge the status quo, pushing for policy changes and environmental justice. Engaging in public speaking and advocacy during demonstrations not only amplifies their voices but also builds their self-assurance, fostering a sense of efficacy among participants.
Moreover, youth-led climate groups collaborate with peers regionally and globally, further demonstrating collective efficacy. By coordinating protests and using social media platforms, they connect with like-minded individuals, fostering a sense of community and solidarity. Last October, activists from across the globe rallied for Fridays for Future at Cop26 in Glasgow. One of the protesters expressed mixed emotions: "We are angry… and more hopeful.”
People from different countries and cultures are joining this global movement. "In my country, climate change often feels like a distant issue. But joining youth-led movements has shown me that we can make a difference, even from here. Our voices matter," expresses Mei, 21, from Tokyo.
How Dare You: Defying The Norm
As we navigate the complexities of climate action, figures like Greta Thunberg stand as beacons of inspiration. Her fearless advocacy has galvanized millions worldwide, emphasizing the influential role that youth can play in shaping environmental discourse and policy. Greta's leadership serves as a powerful reminder that individual voices, no matter how young, can ignite global movements and drive meaningful change.
Youth-led climate movements employ a diverse range of strategies to advocate for climate action and drive change, demonstrating the power of collective action in overcoming psychological barriers: mass mobilization, digital activism, policy advocacy, community outreach, artistic expression, intersectional advocacy, international collaboration. By addressing psychological barriers such as apathy, helplessness, and disbelief in individual efficacy, youth activists are inspiring hope, empowerment, and a sense of agency in tackling the urgent challenges of climate change.
For a deeper dive into the youth-led climate movements and organizations and their influence today, watch this TedxYouth Talk by 15-year-old Australian climate striker and teen activist, Jean Hinchliffe.